Alexandra Daisy Ginsberg is a designer, artist and writer. Seeking new roles for design, Daisy is developing experimental design approaches to help us imagine alternative ideals around technology.

Through the design of objects, workshops, and writing and curating, her practice investigates both aesthetic and ethical futures for design. Daisy’s collaborators include scientists, engineers, artists, designers, social scientists, galleries and industry around the world. She began a PhD by practice, The Dream of Better, exploring the idea of a 'better' future, at the Royal College of Art in London, in 2013.

As Design Fellow on Synthetic Aesthetics (Stanford University/University of Edinburgh, 2010–2013), Daisy curated an international research project, developing novel modes of collaboration and critical discourse between synthetic biology, art and design. Daisy is lead author on Synthetic Aesthetics: Investigating Synthetic Biology’s Designs on Nature (MIT Press, March 2014). She led the curatorial team for Grow Your Own… Life After Nature, a flagship exhibition about synthetic biology at Science Gallery, Dublin (October 2013–January 2014).

Commissioned to investigate the future of mobility by Dezeen and MINI, Daisy partnered with SynbiCITE and participated in a workshop which explored alternative visions and definitions of sustainability for synthetic biology, and informed a report designed to challenge synthetic biology's official Roadmap.